Golden Goose | 20th Anniversary

IMMERSE YOURSELF IN THE WORLD OF GOLDEN GOOSE

Twenty years ago our vision became reality and our passion for imperfection became our signature.

We created a completely new way of interpreting the wardrobe by making items that already had a life before you could even buy them. A life full of experiences, translated onto the clothes using scratches, rips and stains. This is how our Lived-In philosophy was born, rising from what we believe in: injecting life into what we do.

CRAFTSMANSHIP

The way we treat surfaces is our signature.

We like things that are lived-in, distressed, touched with life.

We want everything to be as imperfect as possible. For us, every tiny imperfection is a plus.

They make each of our products unique and different from the others – just like everyone's souls.

Treated, distressed, scratched and stained: by enhancing perfect imperfections, we give our items a unique handcrafted feel.

A true Lived-In effect.

"I have never thought in an industrial way. I want to immerse myself in each shoe, placing my experience at the service of inspiration."

— Paolo

LIVED-IN

What we give our garments is a story, a Lived-In look that shows an already begun tale.

This is what led us to invent a category all its own – the lived-in sneaker, onewith a soul. Items with an already-existing life, expressed through scratches and distressed details.

We want the story of these items to become your story. A story you keep updating with your travels, experiences and passions.

Simply, with your life.

"A perfect synergy is generated with the craftsman. Together we try to enhance the uniqueness of every single detail. Every symbol has a story to tell. We try to shape a novel to be laced up."

— Marco

"The right shoe of our sneakers is ruined on the outside, on thetoe and on the heel. The left has the same scratches, but on the inside. That’s not by chance. This is because skaters in LA ruin them exactly like that."